I just got to Rochester, Minnesota for the Mayo Clinic Social Media Summit. I anxiously await the next 2 days for an exciting lineup on using social media in healthcare.
There’s a great Veterans Administration contingent here. Tonight I’m here with @chipharman, @RachelECondy, @erinhynes, @DawnellRDorio, @Hi2molly (Molly Manion), @Tweet16C (Diane Bedecarre). We’re enjoying wine and refreshments, spirited discussion and group energy.
We were talking about how organizations need to take advantage of employees’ creativity and passion (hello!!)…and I mentioned how inspiring it was to hear the 1996 interview NPR’s Terry Gross did with Steve Jobs (re-played the day after his death). Many great things have been written about him the past few weeks, but I find his words the most glorious. In this interview, Jobs talked about 2 ingredients he found essential to success: (1) “watering” clever employees to drive innovation, and (2) bringing ART to the science of technology.
SOUNDBITE OF ARCHIVAL RECORDING
GROSS: I wonder if there are any lessons you learned about what worked and didn’t work in the corporate lifestyle at Apple that you’ve applied to your current companies, NeXT and Pixar.
JOBS: Apple was a very bottoms-up company when it came to a lot of its great ideas. And we hired, you know, truly great people and gave them the room to do great work. A lot of companies – I know it sounds crazy – but a lot of companies don’t do that. They hire people to tell them what to do. We hired people to tell us what to do. And that led to a very different corporate culture, and one that’s really much more collegial than hierarchical.
GROSS: What do you think the state of the computer would be if it weren’t for Apple? This is a chance, I guess, for a really self-serving answer. But, I mean, I’m really curious what you think.
JOBS: I think our major contribution was in bringing a liberal arts point of view to the use of computers. If you really look at the ease of use of the Macintosh, the driving motivation behind that was to bring not only ease of use to people – so that many, many more people could use computers for nontraditional things at that time – but it was to bring, you know, beautiful fonts and typography to people, it was to bring graphics to people, not for, you know, plotting laminar flow calculations, but so that they could see beautiful, you know, photographs, or pictures, or artwork, et cetera, to help them communicate what they were doing potentially.
Our goal was to bring a liberal arts perspective and a liberal arts audience to what had traditionally been, you know, a very geeky technology and a very geeky audience.
Now I keep thinking: What If Steve Jobs was in healthcare? He would have taken Health 2.0 ideas, blended them with the best innovators and added a high level of ART and user design. It would have conjured up something we probably haven’t seen – YET, like —
1. Easy ways for patients to enter stories into the health record (written, audio, video).
2. New built environments (UNwaiting rooms) that SHOW people patient-facing health technology.
3. Full sharing of the electronic record – on any device, anywhere.
4. Specialist visits on the T.V. (or device du jour) for self-care, triage and treatment.
5. Incentives (lower premiums) just for using health technology, including peer support.
6. Getting tailored information, like where to find care virtual/in-person and cheapest medications.
7. New community places…where health, work, education, energy & financial support ALL converge.
Double Sigh. I definitely think an Apple a Day would have kept the doctor at bay.